20 Best-Selling (& Smelling) Colognes for Men in 2019

Call these top-selling men's colognes common or ubiquitous, if you must. There’s no mistaking the popularity of some fragrances. You’ve regularly smelled them on friends, or spotted them in their fragrance stash. But just because these fragrances are loved by a lot of men (and women) doesn’t mean you should look down on them. 

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Perfume snobs will claim these fragrances have become too popular for their own good. Au contraire! As if creating a quality perfume that brings pleasure and joy to many people – and yes, profits – is not worthy of praise and recognition.

Our Top 10 Picks: Best-Selling Men's Fragrances Worth a Try

​10. Bleu de Chanel EDP 

It’s easy to see why Bleu de Chanel's woody-aromatic fragrance has become such a top seller for the French luxury fashion house. 

It’s sophisticated and elegant without trying too hard – in that very French, very Chanel way – from the super-minimalist dark blue bottle to the juice. Bleu de Chanel EDP, created by Jacques Polge (Chanel Antaeus, Chanel Égoïste), has a highly distinctive citrus-fresh opening, with grapefruit at the fore. 

It also has standout incense, vetiver, mint, cedar and amber notes. Super smooth, sensual and sexy, you’ll be hard pressed to find another fragrance that gets as many compliments as Bleu de Chanel EDP.

It’s also remarkably versatile, from day to night and from casual-chic to more formal occasions.


9. Issey Miyake L'Eau D'Issey Pour Homme EDT

L'Eau d'Issey is one of the fragrances that came to define the 1990s aesthetic of super-fresh fragrances. It was created by Jacques Cavallier (Bulgari Aqua Pour Homme EDT, Pasha de Cartier EDT, Louis Vuitton’s private collection). 

Twenty-five years later, it still remains incredibly popular. That’s because of its opening note of yuzu (the Asian citrus fruit) that’s enhanced by notes of bergamot and lemon.

But Issey Miyake L’Eau d’Issey EDT is not just a straight-up citrus scent. Notes of nutmeg and cinnamon (among numerous others) give it an appealing spicy and woody contrast, too. It was also consistently named one of the most complimented fragrances.


8. Azzaro Wanted by Night EDP

Azzaro Wanted EDT was pretty standard stuff and then Azzaro Wanted by Night was launched in 2018. And it seemed like everyone took notice of this woody and spicy oriental. 

Created by Quentin Bisch (Jean Paul Gaultier Le Male Essence de Parfum, Mugler A*Men Ultra Zest) and Michel Girard (Paco Rabanne 1 Million EDT, L’Homme Lacoste Intense EDT), the juice is quality stuff. It has a super cinnamon intro, with just the right amount of sweetness.

Things get even better when the notes of red cedar, cumin and tobacco kick in.


7. L’Homme Prada EDT

It’s a long time since an iris fragrance has become such a mainstream hit, but then L’Homme Prada EDT is not just any ol’ iris scent. 

Not everyone will “get” the powerful powdery iris note in this fragrance created by Daniela Andrier, who has created all of the Prada fragrances in recent years, but many have been seduced by its undeniable beauty. The neroli, amber and violet notes just add to its allure.

Such is the success of the original that intense, l’eau, absolu and Velvet Edition versions have been added to the line-up, too.


6. Dolce & Gabbana Light Blue Eau Intense

When D & G Light Blue Pour Homme EDT was launched in 2007, it became a big seller for the Italian luxury label. Created by Alberto Morillas (Bulgari Man EDT, cK One EDT, Gucci Guilty Absolute EDP), Light Blue Pour Homme EDT became another smash hit when it received the intense treatment in 2017. 

It’s not a radically different fragrance from its predecessor, but the notes of frozen grapefruit and sea water add a sharper, more distinct vibe that’s hard to resist.

It’s an uncomplicated, uplifting scent and so easy to wear.


5. Coach for Men EDT 

Sometimes a fragrance comes along that seems ordinary and almost generic, yet on closer inspection reveals itself to be so more than that.

So it was a natural progression for Coach For Men EDT to become a market triumph. Coach For Men, created by Anne Flipo (Carolina Herrera 212 VIP Black EDP, Paco Rabanne Invictus EDT) and Bruno Jovanovic (Frédéric Malle Monsieur EDP, Boss The Scent EDT), is one of those scents. 

Released in 2017, it features notes of nashi pear, bergamot, cardamom, vetiver, suede, geranium and coriander. It’s a nice, versatile, easy-going fragrance that’s understandably found its way into many men’s fragrance wardrobes.


4. Gucci Intense Oud EDP

Oud fragrances have been a huge trend in western fragrance markets for quite some time now, with a very mixed bag of results. Released in 2016 and created by Aurelien Guichard (Issey Miyake L’Eau Majeure d’Issey EDT, Versace Eros EDT), Gucci Intense Oud EDP stands out for all the right reasons. 

This oriental fragrance many not be a hard-care oud by Middle Eastern standards, but it has so much going for it to compensate.

This is achieved by the various other notes (incense, wood, leather, amber and olibanum) coming together to create a seductive and sophisticated effect that’s pure compliment-bait.


3. John Varvatos Dark Rebel EDT

John Varvatos is an American fashion designer whose clothing has a rock ’n roll vibe. He has released various fragrances since 2009, including John Varvatos EDT, Artisan Blu EDT and Artisan Pure EDT.

But in a collection of stand-outs, it’s 2015’s John Varvatos Dark Rebel EDT, created by Rodrigo Flores-Roux (Tom Ford Neroli Portofino EDT, Dolce & Gabbana Velvet Vetiver EDP), that’s hit the top of the fragrance charts. 

Wow! The boozy Jamaican rum opening of this one is incredible. So spray again and again with pleasure. But it’s the combination of sugarcane, tobacco leaf, leather, vanilla, cardamom and woody notes that make it really addictive.


2. Carolina Herrera CH Men Prive

Carolina Herrera has released a slew of popular men’s fragrances over the years, from 212 Men EDT in 1999 to CH Men Central Park in 2016. But it was the 2015 release, CH Men Privé, which became a fragrance staple for many men. It’s not hard to understand why. 

The opening whisky note is something to behold. It’s luxurious and sophisticated. The effect continues with the warm cardamom note. And then there’s the super-smooth leather note to keep perfume-lovers happy.

None of the notes overstay their welcome in this well-blended and supremely seductive scent.


1. Paco Rabanne One 1 Million

They’re called “blockbusters” in the fragrance industry and Paco Rabanne 1 Million is legendary for its phenomenal success.

Much loved and much maligned, its success continues more than 10 years after its initial release. It was created by three top perfumers with serious credentials, Christophe Raynaud (Calvin Klein Obsessed For Men EDT, Joop! Wow! EDT), Olivier Pescheux (Diptyque Tempo EDP, Montblanc Legend EDT) and Michel Girard (L’Homme Lacoste Intense EDP, YSL Kouros Silver).

It starts innocuously enough with citrus and patchouli notes, but it’s the notes of cinnamon, leather, amber, spice and rose that will decide if this is a love-or-hate fragrance for you.

It’s a warm and slightly sweet winner that’s deserving of reconsideration.

Best-Selling Men's Fragrances 2019

Want to find the best-selling colognes for men in 2019? Below is a list of the current top selling colognes on Amazon. Some are the perpetually best-sellers, scents that everyone loves and keeps on their nightstand, others are oldies that have never gone out of style, and there's usually a few surprises on the list as well. 

10 Best-Selling Men's Colognes Now (2019)

This list is updated continually from a live feed of Amazon's best-sellers list. 

SaleBestseller No. 1
Nautica Voyage Eau de Toilette Spray for Men, 3.4 oz
5,553 Reviews
Nautica Voyage Eau de Toilette Spray for Men, 3.4 oz
  • Nautica voyage
  • Eau de toilette spray 3.4 oz/100 ml
SaleBestseller No. 2
Acqua Di Gio By Giorgio Armani For Men. Eau De Toilette Spray 3.4 Ounces
3,602 Reviews
Acqua Di Gio By Giorgio Armani For Men. Eau De Toilette Spray 3.4 Ounces
  • Packaging for this product may vary from that shown in the image above. How to use -Apply on pulse point: wrist, inner elbow and neck
  • Designer House: Giorgio Armani
Bestseller No. 3
Versace Eros Eau de Toilette Spray for Men, 3.4 Ounce
2,497 Reviews
Versace Eros Eau de Toilette Spray for Men, 3.4 Ounce
  • It is recommended for daily wear
  • The composition is built of a perfect harmony of sweet and salty notes of sea water and nuances of sunny warmth on your skin
SaleBestseller No. 4
D & G Light Blue By Dolce & Gabbana For Men, Eau De Toilette Spray, 2.5-Ounce Bottle
605 Reviews
D & G Light Blue By Dolce & Gabbana For Men, Eau De Toilette Spray, 2.5-Ounce Bottle
  • This product is made of high quality material
  • It is recommended for romantic wear
Bestseller No. 5
Cool Water By Davidoff For Men. Eau De Toilette Spray 4.2 Ounces
3,175 Reviews
Cool Water By Davidoff For Men. Eau De Toilette Spray 4.2 Ounces
  • Launched by the design house of Calvin Klein in the year 1998
  • YEAR INTRODUCED - 1988
SaleBestseller No. 6
Dolce and Gabbana The One EDT for Men, 3.3 oz
1,085 Reviews
Dolce and Gabbana The One EDT for Men, 3.3 oz
  • The One was launched by the design house of Dolce & Gabbana
  • It is recommended for casual wear
SaleBestseller No. 7
D & G Light Blue By Dolce & Gabbana For Men Eau De Toilette Spray, 4.2-Ounces
633 Reviews
D & G Light Blue By Dolce & Gabbana For Men Eau De Toilette Spray, 4.2-Ounces
  • This product is made of high quality material
  • It is recommended for romantic wear
SaleBestseller No. 8
Drakkar Noir By Guy Laroche For Men. Eau De Toilette Spray 6.7 Ounces
2,142 Reviews
Drakkar Noir By Guy Laroche For Men. Eau De Toilette Spray 6.7 Ounces
  • This product is made of high quality material
  • It is recommended for romantic wear
Bestseller No. 9
Paco Rabanne 1 Million By Paco Rabanne For Men Edt Spray 3.4 Oz
3,123 Reviews
Paco Rabanne 1 Million By Paco Rabanne For Men Edt Spray 3.4 Oz
  • 1 Million by Paco Rabanne for Men 3.4 oz EDT Spray: Buy Paco Rabanne Colognes - A supremely facetted and harmonious fragrance with a high impact signature. A flamboyant, fresh, spicy leather, and audacious fragrance.Details provided by Paco Rabanne
  • Item Condition: 100% authentic, new and unused. 1 Million by Paco Rabanne for Men 3.4 oz Eau de Toilette Spray.
SaleBestseller No. 10
Michael Kors Extreme Blue Eau de Toilette Spray for Men, 4 Ounce
62 Reviews
SaleBestseller No. 11
L'eau d'Issey Pour Homme by Issey Miyake 4.2 oz Eau de Toilette Spray
2,344 Reviews
L'eau d'Issey Pour Homme by Issey Miyake 4.2 oz Eau de Toilette Spray
  • Item Condition: 100% authentic, new and unused. L'eau d'Issey Pour Homme by Issey Miyake 4.2 oz Eau de Toilette Spray.
  • L'eau d'Issey by Issey Miyake for Men 4.2 oz EDT Spray: Buy Issey Miyake Colognes - L'eau D'Issey Pour Homme is an exilarating light and fresh concept in men's fragrance. This scent is topped with light green, white lily, and hints of warm spices.
Bestseller No. 12
Nautica Classic for Men by Nautica 3.4 oz 100ml EDT Spray
2,121 Reviews
Nautica Classic for Men by Nautica 3.4 oz 100ml EDT Spray
  • Aldehydes, Lime, Coriander, Cypress, Cinnamon, Tarragon, Clary Sage, Neroli, Bergamot And Lemon
  • Cyclamen, Jasmine, Caraway, Rose And Geranium
SaleBestseller No. 13
Versace Man Eau Fraiche By Gianni Versace For Men Edt Spray 3.4 Fl. Oz
1,774 Reviews
Versace Man Eau Fraiche By Gianni Versace For Men Edt Spray 3.4 Fl. Oz
  • All our fragrances are 100% originals by their original designers.
  • We do not sell any knockoffs or immitations.
SaleBestseller No. 14
L'eau d'Issey Pour Homme Intense by Miyake 4.2oz 125ml EDT Spray
362 Reviews
L'eau d'Issey Pour Homme Intense by Miyake 4.2oz 125ml EDT Spray
  • This product is made of high quality material
  • It is recommended for romantic wear
SaleBestseller No. 15
Pleasures by Estee Lauder for Men, 3.4 Ounce EDC Spray
230 Reviews
Pleasures by Estee Lauder for Men, 3.4 Ounce EDC Spray
  • Introduced by Estee Lauder in 1997
  • It is recommended for daytime wear
Bestseller No. 16
Sauvage by Chrisitan Dior Eau de Toilette Spray for Men, 3.4 Ounce
153 Reviews
SaleBestseller No. 17
DOLCE GABBANA The One Eau de Parfum for Men, 3.3 Ounce
314 Reviews
DOLCE GABBANA The One Eau de Parfum for Men, 3.3 Ounce
  • Dolce & Gabbana The One for Men
  • 3.3 oz Eau de Parfum Spray
Bestseller No. 18
Jean Paul Gaultier Le Male By Jean Paul Gaultier For Men. Eau De Toilette Spray 4.2 Oz.
1,050 Reviews
Bestseller No. 19
Armaf Club De Nuit Intense Man EDT Men New in Box, 3.6 oz
978 Reviews
Armaf Club De Nuit Intense Man EDT Men New in Box, 3.6 oz
  •  Top notes are geranium, saffron and rose
  • middle notes are caraway, nutmeg, violet and pepper
SaleBestseller No. 20
Gucci Guilty by Gucci for Men 3.0 oz Eau de Toilette Spray
1,384 Reviews
Gucci Guilty by Gucci for Men 3.0 oz Eau de Toilette Spray
  • Gucci Guilty by Gucci for Men 3.0 oz Eau de Toilette Spray: Buy Gucci Colognes - An aromatic and mysterious fragrance for men, Gucci Guilty will captivate you with combined notes of Lavender, Lemon, Orange Flower, Cedar Wood, and Patchouli.
  • Item Condition: 100% authentic, new and unused. Gucci Guilty by Gucci for Men 3.0 oz Eau de Toilette Spray.


Pros: Reasons to Buy Best-Selling Fragrances

1. Great for Gift Giving

These best selling fragrances are great to give as gifts since they are typically crowd pleasers that most men will enjoy. These are all fragrances that almost anyone would welcome — probably your biggest issue is whether they have it already.

2. Safe for Blind-Buys

It's also sometimes scary to buy cologne blind on the internet but intimidating and time consuming to go in-store and sample colognes. I feel like these are all classics that are going to be safe buys. In addition, I've tried to briefly describe them below to further remove the risk.

3. High Quality

One of the most frustrating things about being a frag head is hearing great buzz about a fragrance, only to find out later when you buy a bottle, it was all hype. Many of fragrances have stood the test of time and none of them would have made it to the best-seller list if they weren't good, high-quality fragrances in the first place.

Cons: Possible Downsides of a Best-Selling Fragrance

1. You Might Smell Like Everyone Else

Smelling like someone else might not seem like a big deal... until you're out on a date and get told you smell like their dad, ex-boyfriend, brother, etc. Sometimes it's worth branching out from the standards and updating your cologne collection

2. End Up in a Scent Rut

It seems like American guys just can't get enough of that "fresh out of the shower" smell and many on this list reflect a preference for it. Not that there's anything wrong with it per se, but there's a whole world of scent beyond that.

3. Not Supporting Niche Perfume Makers

If all you ever do are buy the big best sellers, you'll miss out on some wonderful niche perfumes. I love some of the more niche and experimental fragrance-makers that explore scents beyond what's on the best-seller list. Plus, it's just nice to support the little guys sometimes.

Best-Seller Cologne Trends for Men

Based on this list, we can start to get a sense of where men's fragrance is. There are several noteworthy trends I'd like to explore in more detail. Please note, this is just based on my observations. I will try to research more on overall industry trends and see if my observations hold water.

1. Aquatic Aromatics are Well Represented on the Best-Seller List

The first trend I noticed is how many of the popular fragrances fall into the aquatics family. From the classics like Cool Water and Gio to designer adaptations like Light Blue from Dolce & Gabbana or Polo Blue from Ralph Lauren, almost half the featured colognes are aquatics.

These colognes are designed to replicate the smells of the seaside, from salty air to sea to marine plants. Aquatic aromatics  are relatively modern. Many credit Cool Water with being the first aquatic when it launched in 1988. However they have already proved extremely popular, as you can see from this list.

2. Classic Colognes Die Hard

With all the fragrances launches and emerging niche players,  I tend to think of  the cologne landscape as a constantly changing. However I was surprised how many of these best sellers are classics.  

I know many of them, including Cool Water have been reformulated over the years but I was still pleasantly surprised to see so many classic scents are still not only holding on, but selling well.

3. Moss, Musk and Amber

I haven't had a chance to personally review all these yet (I'm working on it!). But as I was compiling the list of notes, I noticed moss, amber and musk came up again and again and seem to be very popular notes.



Top-Selling Men's Colognes Comparison and Price Chart

Best-Selling Blockbuster
One 1 Million 3.4 oz for men by Paco Rabanne
Fresh Clean Scent for Work/Daytime
Issey Miyake L'eau D'issey Eau de Toilette Spray for Men, 4.2 Ounce
Sophisticated Perfume-Lovers
Carolina Herrera Prive Eau de Toilette Spray for Men, 3.4 Fl Oz
Night-Out Rock-n-Roll Vibe
John Varvatos Dark Rebel Men's Cologne Spray, 4.2 fl. Oz. EDT
Date-Night Spice & Warmth Coziness
Azzaro Wanted By Night Eau De Parfum, 1.7 fl. oz.
One 1 Million 3.4 oz for men by Paco Rabanne
Issey Miyake L'eau D'issey Eau de Toilette Spray for Men, 4.2 Ounce
Carolina Herrera Prive Eau de Toilette Spray for Men, 3.4 Fl Oz
John Varvatos Dark Rebel Men's Cologne Spray, 4.2 fl. Oz. EDT
Azzaro Wanted By Night Eau De Parfum, 1.7 fl. oz.
$49.99
$45.11
$56.49
$89.00
$72.00
Best-Selling Blockbuster
One 1 Million 3.4 oz for men by Paco Rabanne
One 1 Million 3.4 oz for men by Paco Rabanne
$49.99
Fresh Clean Scent for Work/Daytime
Issey Miyake L'eau D'issey Eau de Toilette Spray for Men, 4.2 Ounce
Issey Miyake L'eau D'issey Eau de Toilette Spray for Men, 4.2 Ounce
$45.11
Sophisticated Perfume-Lovers
Carolina Herrera Prive Eau de Toilette Spray for Men, 3.4 Fl Oz
Carolina Herrera Prive Eau de Toilette Spray for Men, 3.4 Fl Oz
$56.49
Night-Out Rock-n-Roll Vibe
John Varvatos Dark Rebel Men's Cologne Spray, 4.2 fl. Oz. EDT
John Varvatos Dark Rebel Men's Cologne Spray, 4.2 fl. Oz. EDT
$89.00
Date-Night Spice & Warmth Coziness
Azzaro Wanted By Night Eau De Parfum, 1.7 fl. oz.
Azzaro Wanted By Night Eau De Parfum, 1.7 fl. oz.
$72.00