There’s no doubt that we are living in a time of rapid change, economically, socially and politically. Many of the old rules simply don’t apply anymore and the same applies to wearing fragrance, too. There used to be a very simple list of do’s and don’ts for fragrance. For example, at […]
Author: Richard Goller
There’s so much more to female fragrances than candy overload. Just as there’s so much more to male fragrances than aquatic notes. A lot of women already know this fundamental truth. They buy men’s fragrances not only for their fathers, partners and sons. Women buy men’s fragrances for themselves, because […]
Whether you call them “unisex”, “shared” or “gender-neutral” fragrances, there’s no mistaking the increasing popularity of perfumes that appeal to both genders. One of the biggest fragrance trends in recent years has been the rise of unisex / shared / gender-neutral scents. Increasingly, consumers no longer want to be confined by […]
Call these top-selling men’s colognes common or ubiquitous, if you must. There’s no mistaking the popularity of some fragrances. You’ve regularly smelled them on friends, or spotted them in their fragrance stash. But just because these fragrances are loved by a lot of men (and women) doesn’t mean you should […]
Designer-brand private fragrance collections offer increasingly savvy and discerning consumers the experience of exclusivity, quality and service – at a price.What’s the Problem with Designer Fragrances?Designer brands have dominated the fragrance market for the last few decades with a succession of blockbusters. But the problem with massive commercial success is that […]
Classic men’s fragrances have earned their kudos and will bring an element of unmistakeable style and sophistication to your repertoire.