Richard Goller

Before niche was even a thing, there was L’Artisan Parfumeur. Fact. With the hype around big-name niche brands, it’s easy to forget L’Artisan Parfumeur led the way and has a …

For such a best-seller, it’s taken a long time for Giorgio Armani Acqua di Giò to be released in an EDP concentration. The original EDT was released in 1996 and, like …

If there’s a brand that’s synonymous with the rise and rise of niche fragrances, it’s Le Labo.  Founded by Fabrice Penot and Eddie Roschi in 2006, the NYC-based company rode …

Bleu de Chanel has been one of the most successful fragrance franchises for the French luxury brand in recent years.  Like its nearest competitor, Dior Sauvage, the EDT and EDP …

There’s no shortage of popular niche brands, but Parfums de Marly must be one of the most loved in recent years. Since its founding in 2009 by Julien Sprecher, the French …

You can’t always judge a fragrance’s popularity and quality from Instagram. But in the case of Kajal Lamar, you certainly can. This 2020 release epitomises what the Paris-based niche brand is …

Initio was doing quite nicely, thank you, with releases such as Absolute Aphrodisiac (2015), Side Effect (2016), and Psychedelic Love (2017). And then in 2018 – boom! – the French …

We all know the clichéd Instagramable images of fields and fields of the flowering stuff, but pretty pics aside, did you know lavender (scientific name Lavandula) is part of the …

It’s official: patchouli fragrances are having a bit of a revival. The last time it was so popular was in the 1960s and 1970s when hippies and boho types wore …

From their bottles and juices to their prices, everything about Fragrance du Bois says L-U-X-U-R-Y.  Founded in 2013, the Paris-based company made its name with some of the finest ouds …