We don’t like making grand announcements here at Dapper Confidential, especially when we’re only half-way through the year. But it’s a pretty safe bet to declare that Hermès H24 is the most anticipated release of 2021.
This post may have affiliate links, meaning we earn a small commission on purchases through the links (at no extra cost to you). This does not change our opinion but does help support the site. Thank you!
It’s the French luxury goods company’s first brand-new male fragrance since the award-winning Terre d’ Hermès. That 2006 release created by Jean-Claude Ellena, with its blend of orange, pepper, and vetiver, went onto become a modern classic and re-affirmed the house’s reputation for top quality.
So expectations of Hermès H24 are massive, to say the least.
Scent Notes (according to the brand)
Clary sage, narcissus, rosewood and sclarene.
Christine Nagel succeeded Ellena as the in-house perfumer in 2016. Her minimalist style very much in tune with her predecessor’s.
Before taking on this prestigious role, she created Eau de Cartier (2001), Narciso Rodriguez For Her (2003), Miss Dior Cherie (2005), Dolce & Gabbana The One (2006), Giorgio Armani Si (2013) and Jo Malone Wood Sage & Sea Salt (2014), among others. An illustrious résumé by any standards that reflects the Swiss perfumer’s ability to strike a perfect balance between commercial and creative success.
Since 2016 she has produced standouts such as Eau de Rhubarbe Écarlate, Twilly d’Hermès and Galop d’Hermès for the company.
The starting point for Nagel was her admiration of the work of Véronique Nichanian, artistic director of menswear at Hermès. Both share a love of texturing of raw materials.
Nagel says: “To create this new Hermès signature fragrance, I had to open up other, less predictable paths, to move away from the conventional woodiness of men’s scents.”
Packaging & Presentation of Hermes H24
The notion of nature meeting technology is evident from the gray and lime green paper box (100% recycled and recyclable). The aerodynamically shaped glass bottle (refillable and recyclable) designed by Philippe Mouquet (he also designed the Terre d’ Hermès bottle) echoes that theme in typically elegant Hermès style.
Herbal clary sage (essence and absolute) introduces this EDT. It’s aromatic in a big way, with grassy accents, and makes its way throughout the scent.
Narcissus can be unruly and dominant at the best of times, but in Nagel’s accomplished hands, the absolute version of this floral reveals its crisp, green, slightly bitter, tobacco-ish aspects.
Sustainably sourced from Peruvian producers, citrusy rosewood essence builds on the freshness of the narcissus absolute.
And now for the definitive (and trickiest part) of the composition – sclarene – a molecule that brings the technological part to the equation.
Metallic (in a warm and sensual way), Nagel partly chose this note due to its evocation of hot irons in Hermès sewing workshops. It’s certainly intriguing but will not be to everyone’s liking.
And perhaps that’s the point of this brave release. It’s not going to be an immediate pleaser or classic like Terre d’Hermès. In fact, it might take some time to come around to it. So best give it time to develop on your skin to appreciate all its facets.
Who Would Like It
The style-conscious man who’s looking for a new fragrance wardrobe staple that will make a statement with its difference.
Where To Wear It
It performs best in the warmer months but is versatile at the same time. Wear it from the gym to the office with ease. Parisian chic assured.
Similar Fragrances To Consider
With their metallic vibe, designer options include Prada Luna Rossa Carbon and Hugo Boss Hugo Red. Niche choices include Unum But Not Today, Nosegasm Platinum Rose and Comme des Garçons Odeur 71.