Giorgio Armani Acqua di Gio Cologne for Men Review

Giorgio Armani released Acqua di Gio Pour Homme in 1996 and is still topping the best-seller list today. Inspired by the location of Armani's villas on the islands of Pantelleria and Antigua in Italy, it is apparent that the relaxed Mediterranean influence has seeped into the fragrance.

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Notes

This is a pleasant aquatic with an opening of salt notes and lemon, lime citrus-y freshness that dries down into a cedar, musk scent. It's a well-constructed, harmonious cologne that was crafted for mass appeal and has clearly done it's job well. 

Presentation

Presentation is a smoked transparent glass bottle with the text painted onto bottle, solid pop-off cap, with a powerful sprayer that does a generous spray of juice so even though it's a light fragrance, 1-2 sprays should do the trick.

Usage

It's a work-horse cologne that's extremely versatile. While a lot of younger men gravitate towards it, it really can be worn by all ages. Seasonally, it's perfect for summer though it can also work in spring and fall. It's a little too light for the winter however.

Sillage and Longevity

The projection is good but not overwhelming — it's the kind of scent people will notice as they get close to you and expect a lot of compliments. Longevity is also strong with it lasting about 6 hours. It's a juice that works well for both casual and professional situations.

Verdict

For all these reasons, it's a real crowd-pleaser and one I often recommend to a fragrance newbie who just wants something inoffensive that can be worn everywhere. It's a pretty safe blind buy — definitely not a polarizing fragrance.

However as those of you who read the blog might know — I have a bit of a love-hate relationship with this fragrance. Or rather, not with the fragrance itself but its overwhelming popularity. Which is kind of a weird complaint, since from just the frag itself, I find it pleasant enough. The thing is EVERYONE has this cologne. 

Personally I wouldn't wear it for a date because inevitably it's going to be reminding your date of their ex-boyfriend, dad, etc. You're definitely not going to stand out with this fragrance — if you're looking to make a unique impression, it's not the cologne for you.

When I want this type of aquatic fragrance I usually end of reaching for Dior Homme Sport or Issey Miyake's L'eau D'issey over Gio for this reason. However, all my grumbling aside, it's a solid fragrance and I can't really begrudge its success.