High-fashion and designer style is great, but how do you pronounce all those designers’ names? One of the most intimidating parts for newbies diving into the world of designer menswear is just figuring out how to say all the names. Here’s some basic tips and a guide so you sound like you know what you’re talking about.
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One of the best tips is to know where the designer or fashion house originates. If they’re French, you’ll want to drop the final vowels on words, just breath the Hs and slur the words together a bit. Meanwhile for the Italians and Japanese, you’ll want to pronounce those vowels at the end with gusto.
If you’re looking to expand your fashion lexicon, here is your cheat sheet.
UK + LatinBUR-bur-ree proar-SOME
Comme des Garçons
FrenchComb day gar-SON
Dolce & Gabbana
ItalianDOLE-chay and gab-BON-a
Dries Van Noten
BelgiumDREEZE van KNOW-ten
USA John var-VAY-toes
Kris Van Assche
Maison Martin Margiela
FrenchMAZE-on Mar-TIN mar-GEL-a
Ovadia & Sons
USAOh-VAH-dya and Sons
USA pro-en-zuh skool-er
Italian Sal-va-TOH-reh Fair-a-GAH-moe
Yves Saint Laurent