How Do You Pronounce Fashion Designer Names Correctly?

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High-fashion and designer style is great, but how do you pronounce all those designers’ names? One of the most intimidating parts for newbies diving into the world of designer menswear is just figuring out how to say all the names. Here’s some basic tips and a guide so you sound like you know what you’re talking about. 

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One of the best tips is to know where the designer or fashion house originates. If they’re French, you’ll want to drop the final vowels on words, just breath the Hs and slur the words together a bit.  Meanwhile for the Italians and Japanese, you’ll want to pronounce those vowels at the end with gusto.

If you’re looking to expand your fashion lexicon, here is your cheat sheet.

Alessandro Dell’Acqua

ItalianAla-SAND-roe del-LA-kwa

Ann Demeulemeester

Belgiumann DEH-moo-lah-MEE-ster

Bottega Veneta

ItalianBO-teg-a VEN-eta

Burberry Prorsum

UK + LatinBUR-bur-ree proar-SOME

Comme des Garçons

FrenchComb day gar-SON

Dior Homme

Frenchdee-OAR OM

Dolce & Gabbana

​ItalianDOLE-chay and gab-BON-a

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Dries Van Noten

BelgiumDREEZE van KNOW-ten


DEE squared




Italian GOO-chi

Hedi Slimane

FrenchEddy slim-MAHN



John Varvatos

USA John var-VAY-toes

Junya Watanabe

JapaneseJUNE-ya Wah-TAH-nah-bay

Kris Van Assche

BelgiumChris van-ASH



Louis Vuitton

​Frenchloo-E vo-WE-ton

Maison Martin Margiela

​FrenchMAZE-on Mar-TIN mar-GEL-a



Ovadia & Sons

USAOh-VAH-dya and Sons

 Proenza Schouler

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USA pro-en-zuh skool-er

Raf Simons

Belgiumrauph SIM-mons



Salvatore Ferragamo

Italian Sal-va-TOH-reh Fair-a-GAH-moe



Yohji Yamamoto

JapaneseYO-jee ya-MA-moto

Yves Saint Laurent

FrenchEVE Sane-LOR-aunt



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