Trending Products for Winter
For the winter this year, we have seen an upward trend in brands producing eye creams. In fact, eye cream is one of our fastest-growing and top converting sub-categories at BirchboxMan. In the past, guys have been a bit wary about eye cream, but we’re seeing more and more men using it as part of their grooming routine, and retailers are catching on to this purchasing behavior shift. Try using Kiehl’s Eye Fuel Cream or Baxter of California Under Eye Complex to fight fight wrinkles, dark circles, and puffiness.
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Top Ingredients to Look For
Look out for cermindes! Ceramides act as a protective layer for your skin and are especially useful in the cold dry months. They are also known to help with anti-aging, which is the strongest growing category year-over-year here. Creams that include cermindes include the Baxter of California Super Shape Recharge Cream and the DTRT Skin Saver Ceramidin Cream.
Personal Winter Favorites
My skin and lips become very dry during the winter months so I look for products that pack a lot of moisture. Try Ursa Major Perfect Zen Body Lotion that conditions skin, promotes regeneration, and locks in moisture. For chapped lips, I would recommend Anthony Advanced Formula Lip Balm SPF 25 – Blood Orange that has citrusy smell while also protecting them from harmful UVA and UVB rays.
Classic Cold-Weather Best-Sellers
Dry skin is the number one winter skin concern, so we often see an uptick in sales of hand creams and lip balms during the colder months. Some of our best-selling products are the Jack Black Industrial Strength Hand Healer and the Kiehl’s Ultimate Strength Hand Salve.
For lip balms, we recommend the Lucky Bastard Gentlemen’s Lip Balm as well as the Jack Black Intense Therapy Lip Balm (loved by our beauty customers as well!). We also have a fantastic gift set of Jack Black the Balm Squad.
Best Sets for Holiday Gifting
We have several limited-edition boxes and holiday sets from top brands we’re super excited about this year. My personal favorites are:
By BirchboxMan’s Grooming Merchant: Madeline Korosec