Baxter of California and The Hundreds, a Classic Californian Streetwear brand, announced the launch of a limited edition collaboration of soft goods and grooming products, with custom graphic and label artwork by famed pop artist, Aaron Kai (@aaronkkai).
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Yasmin Dastmalchi, VP of Global Marketing for Baxter of California, states of the collaboration, “We believe our top-notch products within this collaboration prove that premium doesn’t have to be pretentious. Grooming and fashion are two different facets of style that usually elicit personal authenticity and ones truest version of self. Baxter of California and The Hundreds are two authentic brands that share a core message of not trying to be perfect, but to instead be true to who you are while continually growing and adapting to changing environment.” Offering that, “both brands offer a toolbox for their consumers to be the best versions of themselves.”
“It’s a statement bag that can be as impactful as a graphic tee,” explains Ben Shenassafar, Co-Founder and CEO of The Hundreds, “Because our waist pack can be worn in different ways, it’s a good way to showcase the personality and style of the wearer.” Adding, “Traditional dopp bags usually don’t have straps, but we pushed this bag to be a daily essential that can hold a good amount of accessories and also be worn around the waist. As well as it being very heavily branded with Aaron’s wave art.”
As streetwear has often been inspired by pop art, the brands commissioned Hawaiian artist Aaron Kai for the custom artwork for this collaboration. Famous for his pop art-style waves, Kai’s vibrant work highlights the blue color scheme of the waves to the tune of Baxter of California’s signature blue bottles. Additionally, the collaborative label was designed to appear like a splash of water, tying into the freshness of Baxter of California’s grooming products. “My waves are representative of my past, growing up surfing in Hawaii. I feel this design represents both brands for obvious reasons, one of them being the surf culture that Hawaii & California embody. Another is the cleanliness of the waves, as to me that meshes perfectly with the idea of men’s grooming products—everything is clean,” says Aaron Kai.
The brands first previewed the collaboration at Le Bon Marche’s “Los Angeles Rive Gauche” event in Paris last month, however, the full collection will officially drop in the US on October 15th, 2018.
To learn more or purchase, visit Baxter of California